: In 2021, Twitter leaned heavily into audio with Twitter Spaces , competing with the then-viral Clubhouse app. It also experimented with "Fleets" (vanishing posts) before discontinuing them later that year.
: Many creators adopted the 4-1-1 rule , which suggests tweeting four pieces of relevant original content from others and one retweet for every one self-promoting tweet to maintain a balanced and engaging feed. Influencer and Marketing Shifts agentredgirl twitter 2021
: Research from 2022 indicated that users primarily valued content that was funny (34%) , creative (34%) , and inspirational (32%) . : In 2021, Twitter leaned heavily into audio