: Features that provide "delight." They are unexpected and can significantly boost satisfaction even if they aren't fully realized.
: AI algorithms can process thousands of feedback points simultaneously, making the Kano method applicable to large-scale digital platforms like Tokopedia. ai kano
: AI allows for a "dynamic assessment" of features, acknowledging that customer needs shift over time—what was once an "attractive" feature often becomes a "must-be" as the market matures. : Features that provide "delight