Creating new products for your current customer base.
In his 1965 masterpiece, he introduced the idea that a firm must align its internal capabilities with external opportunities. This was the first time "Strategy" was defined as a "common thread" among a firm's activities and product-markets. 2. The Ansoff Matrix (The Growth Vector Component) ansoff corporate strategy 1965 pdf
Whether you are a student downloading the PDF for a thesis or a consultant looking to sharpen your growth frameworks, Corporate Strategy (1965) provides the vocabulary we still use to describe how businesses win. Creating new products for your current customer base
Selling more existing products to existing markets (low risk). ansoff corporate strategy 1965 pdf
Taking existing products into new markets/geographies.