Ben Settle - Email Players 1 - 15 |work| -

The first 15 issues provide a "bootcamp" in the mechanics of high-conversion emails:

The first 15 issues (roughly the first 1.25 years of the publication) established the foundation for Settle’s "infotainment" methodology—a strategy that combines entertainment with hard selling to make emails incapable of being ignored. Core Philosophies in Issues 1–15 Ben Settle - Email Players 1 - 15

The early issues of Email Players focus on shifting a marketer's mindset from "providing free value" to "selling with every word". Key themes include: The first 15 issues provide a "bootcamp" in