Building a narrative that never ends, ensuring people stay subscribed for years, not weeks.
The core of the Ben Settle methodology, established heavily in issues 1 through 15, is .
If you’ve spent any time in the world of direct response marketing, you’ve heard the name . Known as the "pope of email marketing," Settle has built an empire on a simple, contrarian premise: send one email every single day, be unapologetically yourself, and stop obsessing over open rates. ben settle email players 1 15 portable
How to transition from a crazy story about a bar fight into a pitch for a $500 coaching program without losing the reader's interest.
While each issue covers specific tactics, the first 15 installments focus on building the "Email Players" engine. Key themes include: Building a narrative that never ends, ensuring people
The Ben Settle approach isn't for the faint of heart. If you are afraid of offending people or feel the need to be "professional" (boring), these issues will probably shock you. However, if you want to build a cult-like following that buys everything you release, the collection is the blueprint.
In these early issues, Settle introduces the concept of the or the "Villain." He teaches that being liked is a commodity; being respected and feared (for your expertise) is where the money is. What’s Inside the "Portable" 1-15 Collection? Known as the "pope of email marketing," Settle
Most businesses send "educational" emails that are as exciting as a tax audit. Settle argues that your subscribers are bored. By combining useful information with raw entertainment—stories, rants, and polarizing opinions—you become a daily "show" they can't afford to miss.