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Sephora frequently highlights its commitment to inclusivity and diversity through its Diversity, Equity, and Inclusion (DEI) pillars, which may explain why terms like "Amor" (Love) and "Support" are frequently paired with the brand in search queries. 3. Social Media and "Cancel Culture" Controversies
One of the most prominent controversies involved Sephora disaffiliating with Amanda Ensing, a conservative Latina influencer. Latina Abuse Sephora Amor
Sephora stated that Ensing did not align with their values of inclusivity, while Ensing claimed she was being "canceled" for her religious and political views. and Inclusion (DEI) pillars