Focuses on identifying market segments, targeting, and positioning (STP). It covers how to conduct a SWOT analysis and develop a long-term strategic plan. 3. Capturing Marketing Insights
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Kotler uses global giants like Amazon and Nike. Add local case studies to make the content more relatable to your specific audience. and performance marketing. Often
As the global economy shifts toward services, these slides detail how to manage service quality and the "extended" marketing mix. Focuses on identifying market segments
Integrating internal marketing, integrated marketing, and performance marketing.
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