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Medium-form content is where you build trust. While the daily pulse gets you noticed, these twelve posts prove you know what you are talking about. You might use this space to explain a complex concept, tell a story about a professional failure and what it taught you, or provide a "how-to" guide for a common industry challenge. This is the content that people bookmark and share, extending your reach beyond your immediate circle. Sixteen: The Authority Builders This strategy refers to a specific distribution of
