Despite high-profile wins at award ceremonies, the actual number of leading roles for older women has seen a recent decline.
: The number of women creators on streaming programs hit a historic high of 36% in 2024-25, compared to just 20% on broadcast television. Rachel Steele RED MILF clips 501-600
: Major female characters on streaming rose to 49% in the same period, offering more complex and nuanced portrayals than traditional media. Persistent Stereotypes and the "Ageless Test" Despite high-profile wins at award ceremonies, the actual
: A comprehensive study of movies from 2009–2024 found that only 6% of films featuring a leading woman over 40 mentioned menopause, and usually only as a joke. Icons Redefining the Industry Persistent Stereotypes and the "Ageless Test" : A
While traditional broadcast and theatrical releases have stagnated, streaming services have emerged as a significant platform for mature talent.
: Women over 50 are four times more likely to be portrayed as senile compared to their male counterparts (16.1% vs 3.5%).
: In 2025, representation for girls and women in leading or co-lead roles hit a seven-year low.