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She was the first Tamil heroine to wear Western clothing on screen, including skirts, tight pants, and short-sleeved dresses. Iconic Film Costumes:

She famously channeled Cleopatra with a midriff-baring top and a bob cut.

Her wardrobe was so extensive that she maintained a collection of over 10,000 sarees and 750 pairs of footwear as mementoes from her acting years. The Political Transformation (1980s–2016)

She adopted a uniform of solid-colored sarees, often in jewel tones like deep reds, bottle green, and navy, with minimal contrasting borders.

Jayalalithaa’s fashion legacy lives on through archives and modern recreations:

As a princess, she wore bustiers and crop tops.