With so much content dropping on streaming services, a romantic storyline became a vital tool to ensure a project stood out from the crowd. 4. The Impact on Fan Perception
Kourtney Kardashian and Travis Barker utilized a highly public, PDA-heavy romantic storyline to shift Kourtney’s brand image toward a more alternative, "rockstar girlfriend" aesthetic.
The year 2021 was a landmark for these "showmances," driven by a post-lockdown hunger for celebrity gossip and a shift in how fans consume romantic narratives. 1. The Anatomy of the 2021 "PR-On" Relationship